
Five Decades of Cultural Impact
NBA Debut
One of Nike's first basketball shoes hits NBA courts. George "Iceman" Gervin rocks his legendary ICEMAN player exclusive.
College Courts
Magic Johnson laces up Blazers at Michigan State, helping spread Nike's influence beyond the pros.
Skate Adoption
Z-Boys and street skaters discover the Blazer's perfect board feel. Shogo Kubo, Steve Olson, and peers make it a skate icon.
SB Era Begins
Nike SB officially launches the Blazer for skateboarding with Lance Mountain leading the charge.
Supreme Luxury
The quilted Supreme x Nike SB Blazer becomes instant grail status. Kanye West spotted wearing the red pair.
Fashion Renaissance
Virgil Abloh's Off-White "The Ten" and Serena Williams "Queen" collection bring Blazer to runways and center court.
Pop Culture
sacai's deconstructed hybrids and Stranger Things "Hawkins High" edition prove the Blazer's endless reinvention.
Your Story
After 50+ years of basketball, skateboarding, and fashion history, where will you take the Blazer next?
Crafted With Heritage
Exposed Foam Tongue
That translucent mesh showing orange foam? It's not a design choice—it's historical accuracy. The 1977 original had the exact same exposed foam construction. Some call it divisive, we call it authentic.
Vulcanized Since Day One
Traditional autoclave construction bonds rubber to leather at high heat—the same process used in 1972. This old-school method creates that slim, board-friendly profile skaters discovered in the '90s.
Pre-Aged Perfection
The midsole's yellowed finish isn't wear—it's intentional aging that makes every pair look like a treasured vintage find from 1977. Because the best things look better with time.
Herringbone Heritage
That zigzag outsole pattern hasn't changed since 1972. Originally designed for basketball courts, skaters later discovered it was perfect for grip tape. Five decades, same trusted traction.
Retro Heel Branding
Before the Swoosh dominated, there was simple "NIKE" text. The '77 Vintage keeps this original heel wordmark—a detail that instantly signals you know your sneaker history.
Premium Leather Build
Full-grain leather with suede accents at stress points. The same material combo that helped NBA players in '72 and street skaters in the '90s. Built to last, made to age beautifully.
Worn by Legends, Loved by All
"The only sneakers that make my feet feel like they did in high school. That vintage look is unmatched—I get compliments every time I wear them. Yes, they run narrow and need breaking in, but that's part of the authentic experience."— Michael R., Verified Buyer
"From a design perspective, the Blazer is perfect in its simplicity. I own the Supreme pair from '06 and these '77 Vintages capture that same energy. The exposed foam tongue is divisive but that's what makes it special."— Jordan L., Sneaker Collector
"The Blazer was the shoe that taught us board feel matters more than padding."— Lance Mountain, Nike SB Team
"Bought these for the gym (flat sole is perfect for lifting) but wear them everywhere now. They're not the most comfortable Nike makes, but they're the most stylish. That '70s vibe is everything."— Sarah K., Verified Buyer
Heads Up on Fit:
These run narrow with a snug midfoot, true to the 1970s last. Most customers recommend going half size up if you have wide feet. The break-in period is real—give them 5-7 wears to soften up, especially around the heel.


