When Nike was just the new shoe on the block, we created something that would outlast trends, transcend generations, and define style for over 50 years.
Shop the Blazer Mid '77 Vintage
From underdog to icon in one legendary season
In 1977, Nike had nearly $70 million in sales. Converse owned basketball. Adidas ruled the world. We were the scrappy startup from Oregon, testing prototypes on local teams, naming our shoes after the Portland Trail Blazers.
Nike was just a startup. Basketball needed innovation. The Blazer was born on local courts, named after the Trail Blazers. It was Nike's first shot at basketball greatness.
The Trail Blazers win their first NBA title. Bill Walton dominates. They beat Dr. J's 76ers after being down 0-2. The Blazer Mid witnesses history.
George "Iceman" Gervin. White Blazers. A throne made of ice. One poster that defined cool for a generation. Basketball culture was never the same.
Three colorways. Instant sellout. Resale chaos. The Supreme x Nike SB Blazer transformed a sneaker into streetwear currency. If you had them, you had everything.
Nike brings back the '77. Exposed foam tongue. Pre-aged sole. Every detail period‑correct. A new generation discovers what legends never forgot.
Clean lines. Oversized Swoosh. That iconic exposed foam tongue. After 50 years, we haven't changed a thing. Why mess with perfection?
"They go with everything" say our customers. From baggy jeans to tailored trousers. Skate park to gallery opening. Your style, amplified.
Vulcanized construction since day one. Leather that ages beautifully. Customers report on years of wear, with one noting: "This is the shoe after 2 years of wear. Daily."
Not retroactive storytelling. Not manufactured nostalgia. The Blazer was actually there when Nike was nobody. When Portland shocked the world. Real history, real legacy.
Every detail matters when you're building a legend
Some shoes are made for a moment.
The Blazer was made for every moment after.